A request is a single data call that is sent when something happens on a website. For example a page view, a button click or a purchase. Each tracked action counts as one request.

Requests are not counted per visitor, but per action. More interactions and measurements result in more requests being used.

Ecommerce websites and highly interactive sites generally use more requests than simple informational websites.

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Absolutely! Connectify is designed to complement your existing tracking setup. Whether you use Google Analytics, Google Tag Manager, or other tracking tools, you can continue using them while leveraging the benefits of server-side tagging.

Server-side tagging allows you to send tracking data through your own server instead of relying on the user’s browser. This improves data accuracy, enhances privacy compliance, and ensures better ad attribution. It also reduces data loss due to browser restrictions and ad blockers.

We’ve made Connectify as simple as possible. If you’re familiar with Google Tag Manager, setting up Connectify is straightforward. For advanced configurations, we provide documentation and support to guide you through the process.

Yes! Connectify integrates seamlessly with major advertising platforms like Google Ads, Meta (Facebook & Instagram), TikTok, and Snapchat. It also supports custom integrations through Google Tag Manager.